![]() ![]() The pair have been widely credited as bringing blood type personality theory into mainstream Japanese thinking. ![]() He wrote more than 10 popular books on the subject until his death in 1981, after which his son, Toshitaka Nomi, continued developing the study through his own books and research facility, the Institute of Blood Type Humanics. However, the idea largely lay dormant until it was revived by journalist Masahiko Nomi in the 1970s with his best-seller Ketsuekigata de Wakaru Aisho (Understanding Affinity by Blood Type). The theory of linking blood type to personality first appeared as early as 1916 and was later taken up by the military who apparently used blood type to analyze the strengths and weaknesses of their soldiers, and reportedly organized battle groups during WWII based on blood type. This is a relatively modern concept as blood types themselves were only discovered in 1901. It is a widely held belief in Japan that your blood type determines your personality. So why are you constantly asked for what outsiders may deem personal medical information? Japanese Blood Type Personality Theory Strike up a conversation in a bar or head out to a dinner party in Japan and the likelihood is that the conversation will, at some point, steer towards blood type ( ketsuekigata 血液型).įoreigners are sometimes perplexed about this Japanese fascination with blood type, which is often used as small talk when meeting someone for the first time or getting to know them. ![]()
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